Outreach Playbook

Created by: @Yahya Hisham

Created on: May 16, 2025

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NOTICE:

**PLEASE MAKE SURE YOU READ THE FULL DOCUMENT BEFORE SENDING ANY DMS.

IF ANY DOUBTS PLEASE REACH OUT TO YAHYA VIA SLACK.**

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FAQ

Read this before sending any DMs

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What to do if a admin replies requesting for the loom video?

Just update inside airtable to ‘replied’, notify me, and i’ll reply.

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When a admin replies requesting for a booking link?

Just notify me, and i’ll reply.

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What is the fastest way to outreach?

• You need to complete the process a few times for a couple of weeks. To find the fastest way.
• you need to use their own judgement and find the best way to do things which comes with experience with the process, understanding of softwares, etc. </aside>

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Instagram ‘One DM Only’ pop up

If you see this message, send this message instead:

Yoooo [Name]! I'm looking to help [Business Name] with getting more clients for free. Saw you guys might need some help. Would appreciate a Dm back as insta only lets me send 1 dm with no attachments.

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Lead Qualifications

• Must have at-least 100k on YouTube (or atleast 75k+ on youtube and 50k+ on Instagram)
• If more than 50% of the social following above is on instagram, then their average reels count must be over 5,000.
• Must be in the trading or AI niche

or

• over 250k on IG & average 5k views per reels. </aside>

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Tips to stay effective with outreach

• Start your day outreaching top down. DM #10 → DM #1
• Remove leads from the campaign when a coach of the same community replies
• Have all leads details in Airtable before outreaching. </aside>

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What to do if the community owner is an admin account?

If a community does not have a name of an person, for example:

Then you want to replace the [Name] variable with “Team”.

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Minimum Benchmarks

These are the requirements to hit per day. $10 bonus for each week the KPI’s are met.

• 375 messages sent/week
  • 75 messages sent per day (5 days/week)
  • 1 message = Insta DM or Email or Skool DM
• 75 new leads/week
  • 15 new leads per day (5 days/week)

If we close a client from a message you sent, you get a $50 bonus.

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Tasks Overview

1. Find leads in a niche (ex: trading, fitness, etc)
2. Add all lead information to database. (Niche, Instagram, Email, Community (if available))
3. Send outreach messages to that lead + mark in Airtable (See below for messages)
4. If a lead replied, mark in airtable, and keep the message unread.
5. We will be automatically notified with daily reports + interested leads once you mark them. </aside>

Finding Socials

https://www.loom.com/share/ac996bfb911e4a9c8381763e36dbc263?from_recorder=1&focus_title=1

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Skool (Find Communities)

• [ ] Find from current month Skool Games leaderboards
• [ ] Check if we can DM them (message button is yellow) </aside>

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Skool (Find Admins)

• [ ] Search in Google for their skool/whop/discord

• [ ] Check for free trial community

• [ ] Check if free community is available

• [ ] Check the following list of the community owner </aside>

• Archive (Ignore)

Outreach Scripts:

unsend messages and resend outreach sequencs.

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